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the total amount of money one company collects, divided by the total collected in a certain market. if there were 3 kinds of burgers. Burger King, Mc Donalds, and Wendy's. They collected a total of 1 million dollars. If McDonalds collected 500,000, their market share would be 50%. If wendy's collected 1,000 dollars, their market share would be 1%. If the rest went to Burger king, they would have 49% market share.
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